Amazon Bundling Bombshell | Amazon Confirms ASGTG’s August Prediction | Unauthorized Distribution Claims Rise

Hello All

1. A major Amazon bundle policy change takes effect on January 11, 2027. Most bundles sharing one ASIN must be packaged by the original manufacturer or brand, although some exceptions apply. This will affect many of our sellers. Link: I made a suggestion to Amazon so the rollout can be smooth and fair. Link. Know a third-party marketplace? Send them our way May 20.Link.

2. Amazon’s relatively new Unauthorized Distribution infringement type is appearing more frequently on sellers’ Account Health Dashboards

3. The Buy Box has gone local. Your repricing should be too.

Amazon no longer awards one Buy Box per listing. It awards thousands, place by place, and the same listing can win in one city and lose in another.

Seller Snap reads how the Buy Box is being awarded in each location and prices for the ones worth winning. Start your FREE 15-day trial today, and use code EDASGTG for 10% off your first 3 months

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4. Thanks! “Greetings from Amazon Selling Partner Support Executive Escalation Department.

We are escalating this with increased urgency to our internal team. While I cannot provide an exact timeline, I assure you this case is being prioritized for resolution.

5. “We’ve launched a new variation theme for total product quantity across 193 product types, primarily in hardlines categories. We’ll expand this to other categories later in 2026.”

6. Amazon has confirmed that Prime Big Deal Days will run October 6–7—exactly as ASGTG shared on August 26. Link. (ASGTG is news before it happens)

7. A seller discovered Amazon charged years of storage fees for nonexistent inventory due to a “ledger synchronization error” that repeatedly failed disposal orders. After multiple escalations, Amazon investigated, synchronized the inventory ledger to reflect true zero stock, stopped further charges, and approved a full reimbursement of all affected storage fees. Patience and perseverance paid off.

8. In Seattle for Accelerate? Join an exclusive SHEIN happy hour September 22, 7–9 p.m.. The WhatsApp group for the Accelerate event is here

9. Reminder: FBA holiday fees increase October 15, plus Amazon’s 3.5% fuel and logistics surcharge.

10. This week, we brought AMP to life online. Built to uncover what’s holding Amazon brands back, AMP turns marketplace data into clear priorities, stronger profitability, and a focused roadmap for sustainable growth. link.

Wishing You A Great Weekend, ED Rosenberg, Voice of the Seller