20B$ Ad Rigging Scheme. FTC vs. Amazon Ads | $6.99 “Price Too High” | #ShutTheAsinNotTheSell

Hello All

1. The FTC alleges a $20B ad-rigging scheme. Amazon Strongly disagrees. Who do you believe: Amazon or the FTC? Vote! DOJ expands beef-pricing probe to Amazon, Walmart, and others. A new Amazon verification wave is hitting sellers, with Section 3 notices, video verification, payout holds, and September 3 deactivation deadlines; Epic Fail!

2. “Starting August 31, 2026, you can create exclusive, limited-time deals for business customers through Amazon Business Deals. This feature is available in the US, Canada, UK, Germany, France, Italy, Spain, Japan, Mexico, and Australia”

3. Stop waiting weeks for your FBA inventory to go live. NEW in 2D Workflow: LIVE-UNLOAD FTL SHIPPING, with some of the best full-truckload rates out there. Live unload means your truck gets unloaded right away instead of sitting in a drop-trailer queue for days or weeks. Units often go sellable the same day they’re delivered.

Plus discounted LTL options and an app that helps you prep & pack faster. Sellers are saving upwards of 40% on inbound. Try it free for 14 days at 2dworkflow.com (Sponsored)

4. Remember #shutTheAsinNotTheSeller: Amazon finally says it will do what ASGTG said years ago Link

5. A seller told me Amazon’s “price too high” enforcement is becoming difficult to understand on low-priced products. He has seen Buy Box suppression at $6.99, while postage alone can exceed that amount. Link

6. Amazon is going a bit wild with this: “We are notifying you that the creation of duplicate ASINs is a policy violation that negatively impacts your account health. If left unaddressed, and if you continue to violate the policy, it will result in account deactivation.”

7. Some sellers with no notifications: “Your ability to create manual and automated inventory removals has been disabled. Please review your account health dashboard or Seller Central notifications for more information”

8. Interesting: “We are taking this action because we received order delivery complaints from buyers and identified patterns suggesting drop shipping activities without proper authorization or inventory documentation. To learn more, review our Drop Shipping Policy.”

9. Do you sell licensed Halloween or Christmas products? A third-party marketplace is looking to connect with qualified sellers. Please reach out if you have relevant inventory.

10. If you know a third-party platform that will be a good fit for ASGTG#13 and/or a speaker/vendor, please reach out; A new option for cheaper shipping.

Wishing You A Great Weekend, ED Rosenberg Voice of the Seller