Amazon’s Next Big Move Has Sellers Nervous | Texas Targets Linked Accounts | 200+ Safety Requests

Hello All

1. Texas is enforcing linked accounts! ;  Amazon says most US seller-fulfilled returns will require prepaid labels starting December 18, 2026. Upload within seven calendar days or risk an automatic returnless refund. Link; Mods then offered a clarification; Suits were in a nice mood this week on various difficult situations; If you want only ASGTG notifications on WhatsApp, join this channel.

2. Waiting on more info on this! Amazon’s announced Seller Central tools aim to combine eBay, Shopify, TikTok and Walmart listings, orders and profitability in one place, but sellers are questioning how much cross-channel data Amazon will see—and whether fulfillment errors could threaten other marketplace accounts. Link.

3. Most Amazon brands running external traffic think they’re scaling, until they realize they’re burning budget and don’t know what’s actually working. One brand stopped guessing and built an affiliate program with Levanta that drove 96% new-to-brand customers, vs. ~28% from ads. Same traffic, different outcome. Want to learn how? Qualified ASGTG members who book a demo with Levanta today get a free pair of AirPods. Secure your AirPods → (Sponsored)

4. Positive Amazon news: A family-owned Polish wicker business says 97% of its Amazon sales now come from exports, showing how the marketplace can help traditional small businesses reach customers far beyond their local market. Link.

5. This is a strange one. An Amazon seller says they’ve owned and manufactured their own brand for more than 10 years, are enrolled in Brand Registry, never sell third-party products, and are getting warnings that their brand will be removed. Others have said they received the same and is likely an error. Link

6. A seller reports over 200 requests affecting Aurora resellers, including possible duplicates. Our sellers are questioning documentation requirements and whether testing could be centralized by brands. Link

7. Looking to expand? I’m speaking with a marketplace interested in connecting with Canadian sellers. Another marketplace wants to connect with high-volume sellers selling tactical products, including knives. Reply back

8. “Seller must not use an existing listing for a new version of a product. This includes changes in color, size, material, features, and product name. Instead, create a new product detail page for each new version.
For example, a manufacturer updates its streaming media player by adding a new remote control with four buttons instead of two. This product is materially different from the older version, and it must be listed as a new ASIN.”

9. Preparation for the ASGTG annual event is well underway!
May 20, 2027, in Brooklyn, NY. Big focus on third-party sellers.
Sponsorships are filling up. See who’s already made their big move.
Apply for sponsorships here. 

10. A new “Business Discount” badge will be available on Amazon Business in the next two weeks. When your single-unit Business Price offers at least 5% savings against a validated reference price (VRP), your offer automatically earns the badge and displays strikethrough price with savings percentage (%). The badge is featured across search results and detail pages, reaching millions of organizations buying on Amazon Business

Wishing You A Great Weekend, ED Rosenberg Voice of the Seller