If You Haven’t Seen Amazon’s New 3D Update, You’re Already Behind

This is not a minor platform update.

Amazon just told every brand on the planet exactly where e-commerce is going. And most sellers haven’t noticed yet.

Amazon Just Made Two Massive 3D Changes

In the space of a few weeks, Amazon made two significant moves:

Update 1: The “View in 3D” button on mobile has been removed permanently. Gone. Not relocated. Removed.

Update 2: 3D models are now embedded directly into the main image carousel on desktop right where every shopper’s eyes go first.

Amazon just placed 3D models at the most valuable piece of real estate on your entire listing. This is not a test. This is a commitment.

What Amazon Is Actually Telling You

Amazon does not make changes like this without data. They know what 3D models do to dwell time, engagement and conversion.

In plain terms: 3D models are now as important as images, videos and A+ Content.

A shopper lands on your listing and can rotate your product, inspect it from every angle, engage with it the way they would in a physical store. More confidence. More sales.

Right now, less than 1% of Amazon brands have a 3D model. The brands that move in the next few weeks will capture that advantage before it becomes the new baseline.

The Pattern Is Familiar

Think about A+ Content. Think about video. Think about Brand Stores.

Every time Amazon makes something core to the listing experience, the brands that moved first built a lead that took competitors years to close. This is that moment for 3D.

Thousands of brands are about to rush for this. The question is whether you’re ahead of that wave or behind it.

Exclusive Offer for ASGTG Readers

We’ve built the entire process specifically for Amazon sellers Amazon-compliant models, QA validation so your model never gets rejected, and fast turnaround to get you live quickly.

As a reader of ASGTG, you get exclusive access to a discount on your first 3D model.

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How to redeem:

Go to 3dimages.ai/quick-quote
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Need a custom quote for a larger catalogue?

Email Ganesh directly at ganesh@3dimages.ai and mention the code.

Amazon processes over 4 billion product searches every month. Even a small lift in dwell time and conversion, multiplied across that volume, is an enormous opportunity for the brands that act first.

Guest Post: By Ganesh Singh, Co-Founder & COO of 3DImages.ai