Trademarks! Obtain a Federal Trademark Registration to ensure ownership of your brand. Registrations are supported by the Federal Lanham Act, should you ever need to enforce your rights against an infringer. Amazon requires a Federal Registration for your products in order to benefit from their EBC program (Enhanced Brand Content). Trademark Availability/Register-ability searches and Application filings are completed in-house – by a licensed Attorney – not outsourced or handled by administrative staff.