AI BB Advice You Can’t Totally Trust | Prime Big Deal Days Dates Leak | 1,000 Fake Invoices, $10M Gone

Hello All

1. Amazon’s Seller Assistant is sometimes giving sellers incorrect Buy Box guidance. Another AI rollout that may have come a little too soon. Link.; There are still INFORM Act issues, but the suits have been patient and not rushing to suspend as it gets fixed; ASGTG EXCLUSIVE: Prime Big Deal Days 2026 will be October 6–7; Amazon insiders created 1,000+ fake invoices and stole nearly $10M. One conspirator just got 16+ years in prison. Link

2. Another wave of CSM emails, unfortunately, against solid and legitimate sellers.

3. Biggest BFCM mistake? Locking PPC and inventory plans first, creators as an afterthought. Then Q4 hits, and you’re paying full ACoS for external traffic that you could’ve gotten for free. Winners started recruiting 90 days out.
Levanta’s 90-Day Holiday Sprint shows you how. Free. (Sponsored)

4. Amazon is reportedly buying, dismantling, and scanning physical books for AI training. The big question: does owning the book mean owning the right to train on its contents? Link

5. Supplier Radar finds niche-specific wholesale suppliers and runs each through an 18-point verification process. Worth a look for sellers sourcing new supply. (asgtg10 for discount) 

6. A 19-year-old college student says he’s spent five months fighting a Section 3 deactivation, with tuition money tied up and FBA inventory destroyed. Link

7. Amazon is asking sellers to verify the Primary Operating Address in EU / UK and not being clear with instructions.

8. “By April 2027, all standard-shipping parcel templates for Fulfilled by Merchant offers will move to automated transit times. Amazon will calculate transit times using warehouse location, carrier performance, and network conditions instead of relying on seller-set estimates.” Link

9. Still happening! Amazon is prompting product ratings during returns, creating obvious negative selection bias that could unfairly drag down legitimate listings. Buyers are being nudged to leave a review on returns.

10. Amazon’s live Q&A for sellers started slowly. Nobody asked any questions for an hour. Link; Accelerate 2026 is coming up. Please use this group to discuss any logistics and updates. Link; ASGTG2027 is May 20, 2027.

Wishing You A Great Weekend, ED Rosenberg Voice of the Seller